Snapshot
February 25, 2015

Xterra signs on as official sponsor for Ironman Series

Participating in this sponsorship deal:

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About Sponsor:

Xterra's triathlon wetsuits launched in San Diego in 2001. Xterra begins by designing them with four key components in mind – comfort, speed, buoyancy and value. Then they're tested in Mission Bay, home of the first ever triathlon in 1974 – the Xterra Wetsuits Mission Bay Triathlon. Xterra's owners are all triathletes themselves. Xterra Boards, a line of inflatable stand up paddleboards, was launched by the company in 2013.

About Property:

An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.22-mile (42.20 km) run, raced in that order and without a break. It is widely considered one of the most difficult one-day sporting events in the world.[1][2][3]

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IRONMAN and XTERRA BOARDS, the leading brand of inflatable stand up paddleboards, today announced a five-year sponsorship agreement. Under the agreement, XTERRA BOARDS will be the Official Stand Up Paddleboard for all North American IRONMAN® and IRONMAN® 70.3® events, including the IRONMAN World Championship in Kailua-Kona, Hawaii. Race officials and lifeguards will utilize the boards to lead and monitor the open-water swim portion of the course.
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