Headquartered in Las Vegas, XYIENCE is a nutritional supplements maker that creates products supporting an active and healthy lifestyle. Xyience's was the official energy drink the Ultimate Fighting Championship (UFC) and a sponsor at many UFC sanctioned events before being acquired by <a href="https://sponsorpitch.com/sponsors/big-red">Big Red</a>, an independent soda company based in Austin, Texas, in 2014.
IGN launched a Discover channel with Snapchat in August 2015. Through the IGN Discover channel, IGN delivers daily editions, edited specifically for Snapchat, to the platform’s near 100 million daily active users with industry-leading game, movie and TV show trailers and reviews, celebrity interviews and game and entertainment news.The channel includes feature content specifically created for the Snapchat platform, such as Six-Second Reviews, SnapCheats, IGN Behind the Scenes, Slo-Mo Mode, Fan Art Fridays, IGN’s Animation Theater and more. Launch partners include Universal Pictures and XYIENCE Energy Drink.