Yahoo! signs on as licensee for Electronic Sports League
Participating in this sponsorship deal:
About Sponsor:
Yahoo! Inc. is an American internet corporation founded in Santa Clara, California, and headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping , video sharing , and social media websites and services. It is one of the largest websites in the United States.
About Property:
The Electronic Sports League (ESL, formerly ESPL) is an eSports league, which is operated by Turtle Entertainment in Cologne, Germany.
Yahoo! Inc. (YHOO) today announced that Yahoo Esports is entering into a two year agreement with ESL, the world’s largest esports company, to bring esports to mainstream audiences via distribution across Yahoo’s properties. Additionally, Yahoo Esports and ESL will collaborate on the development of new tournaments to be covered and distributed by Yahoo, with new exciting integrated sponsorship opportunities for advertisers.
Read more at finance.yahoo.com »
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