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November 06, 2014
Yahoo! signs on as official sponsor for Live Nation

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Live Nation and Yahoo will live-stream 365 concerts over a 12-month period set to begin later this summer, the two companies announced Monday (April 28) during Yahoo’s “Newfront” presentation to advertisers at New York’s Lincoln Center. The program seeks to answer a question that Live Nation CEO Michael Rapino has wrestled with when live-streaming the company’s 60,000 concerts a year – “how can we do this at scale, and efficiently?”
Read more at www.billboard.com »
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