Snapshot
November 06, 2014

Yahoo! signs on as official sponsor for Live Nation

Participating in this sponsorship deal:

Data Lnq

About Sponsor:

Yahoo! Inc. is an American internet corporation founded in Santa Clara, California, and headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, advertising, online mapping , video sharing , and social media websites and services. It is one of the largest websites in the United States.

About Property:

Live Nation Entertainment is the world’s leading live entertainment and ecommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five ecommerce sites, with almost 27 million monthly unique visitors. Live Nation Concerts produces over 22,000 shows annually for more than 2,300 artists globally.Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms.

Read More
Live Nation and Yahoo will live-stream 365 concerts over a 12-month period set to begin later this summer, the two companies announced Monday (April 28) during Yahoo’s “Newfront” presentation to advertisers at New York’s Lincoln Center. The program seeks to answer a question that Live Nation CEO Michael Rapino has wrestled with when live-streaming the company’s 60,000 concerts a year – “how can we do this at scale, and efficiently?”
Read more at www.billboard.com »
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