Snapshot
March 30, 2016

Yanjing Beer signs on as official sponsor for Chinese Football Association

Participating in this sponsorship deal:

Open uri20141112 50798 95cpza Chinese football association's logo.svg

About Sponsor:

Beijing Yanjing Brewery is a brewing company founded in 1980 in Beijing, China. The brewery covers an area of 2.22 km² . At this size, the company is one the largest breweries in Asia. The company has approximately 20,000 employees, and is one of the largest beer manufacturers in China. They produced 3.11 million tons of beer in 2005 alone. The main product is Yanjing Beer.

About Property:

The Football Association of the People's Republic of China , or commonly known as the Chinese Football Association , is the governing body of football in the People's Republic of China. Original formed in Beijing during 1924, the association would affiliate itself with FIFA in 1931 before relocating to Taiwan following the end of Chinese Civil War . During 1955 in Beijing, the CFA refused to affiliate itself with any other major association until it joined the Asian Football Confederation in 1974, followed up with FIFA once more in 1979. Since rejoining FIFA, the CFA claims to be a non-governmental and a nonprofit organization, but in fact the CFA is the same bureau with Management Center of Football, which is a department of the Chinese State General Administration of Sports.

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The pair’s previous agreement, which commenced in 2011, was due to expire. The extension was signed between Yanjing Beer and the China Football Industry Development Corporation, Team China’s marketing agent. No financial terms have been disclosed.
Read more at en.ytsports.cn/news-2335.html.com »
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