Yanmar Co., Ltd. has sealed a deal with the ASEAN Football Federation (AFF) (*), becoming the official sponsor for the 2016 ASEAN Football Championship. The ASEAN Football Championship is Southeast Asia's largest sports event, contested by 11 AFF national teams from the Southeast Asian region, excluding Australia, to become the region's champion. This biennial international competition, viewed by many as the world cup of Southeast Asia, receives widespread following from fans across the region.