Yili Group signs on as official sponsor for Beijing 2022 Winter Olympics
Participating in this sponsorship deal:
About Sponsor:
Yili Group is a privately owned company of dairy industry in China. It is engaged in processing and manufacturing of milk products, including ice cream, powdered milk, milk tea powder, sterilized milk and fresh milk under "Yili" brand. It is headquartered in Hohhot, Inner Mongolia. Its main competitor in China is Mengniu.
About Property:
The 2022 Winter Olympics, officially known as the XXIV Olympic and commonly known as Beijing 2022, is a multi-sport event that will take place in Beijing and towns in the neighboring Hebei province from 4 to 20 February 2022.[2] It will be the third consecutive Olympic Games held in East Asia, after Pyeongchang 2018 and Tokyo 2020. Having previously hosted the 2008 Summer Olympics, Beijing will become the first city to host both the Summer and Winter Olympics. It will also become the largest city ever to host the Winter Olympics, a distinction currently held by Vancouver, which hosted the 2010 Winter Olympics.