Snapshot
November 06, 2014

Yokohama signs on as official sponsor for Dallas Cowboys

Participating in this sponsorship deal:

Data Data?1415811255

About Sponsor:

The Yokohama Rubber Company, Limited is a tire company based in Tokyo, Japan. The company founded and started in 1917 in a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. In 1969 the company expanded to the United States as Yokohama Tire Corporation. The Aspec A300 was the driving force behind its tremendous rise. Branding, especially in Japan, will often use "ADVAN" instead of Yokohama. ADVAN wheels and tires have a strong presence in the aftermarket scene worldwide.

About Property:

The Dallas Cowboys are a professional American football franchise that plays in the Eastern Division of the National Football Conference (NFC) of the National Football League (NFL). They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas. The team plays its home games at Cowboys Stadium in Arlington, Texas, a suburb of Fort Worth which finished construction in time for the 2009 season.

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The UK new car market saw registrations climb 2.9 per cent year-on-year in January to reach an 11-year high of 169,678 units. By comparison January 2005 saw 181,474 new cars registered.Private and business buyers drove this growth with demand for new cars up by 8.2 per cent to 73,061 and 5.0 per cent to 6,716 units respectively, while the fleet sector declined slightly by 1.1 per cent to 89,901. The month marks the highest number of new cars registered to private buyers in January in 12 years.
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