Snapshot
December 18, 2019

Yuengling signs on as official sponsor for New Jersey Devils

Participating in this sponsorship deal:

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About Sponsor:

D. G. Yuengling & Son is the oldest operating brewing company in the United States, established in 1829. It is one of the largest breweries by volume in the country, and is the second largest American-owned brewery after the Boston Beer Company, makers of Sam Adams beer. Its headquarters are in Pottsville, Pennsylvania. Sponsorship and Donation requests are reviewed and considered on a local level with Yuengling's wholesale partners. Contact your <a href="https://www.yuengling.com/distributors/">nearest distributor</a> with sponsorship requests.

About Property:

The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey, United States. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . The club was founded in Kansas City, Missouri as the Kansas City Scouts in 1974, moved to Denver, Colorado as the Colorado Rockies after only two seasons, and then settled in New Jersey in 1982.

Activation Locations
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As part of the partnership, a 13,000-square-foot Yuengling-branded restaurant will be unveiled on December 18 at the Prudential Center called the Yuengling 1829 Club. Further branding includes in-broadcast virtual glass signage and in-bowl LED ring exposure.
Read more at https://www.sportbusiness.com »
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