Zappos.com signs on as title sponsor for Bay To Breakers
Participating in this sponsorship deal:
About Sponsor:
Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada. In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, Zappos has grown to be the largest online shoe store.
About Property:
The Bay to Breakers is an annual footrace which takes place in San Francisco, California on the third Sunday of May. The name reflects the fact that the race starts at the northeast end of the downtown area a few blocks from The Embarcadero and runs west through the city to finish at the Great Highway . The complete course is 7.46 miles long. The event is well-known for many participants wearing costumes, and a few engaging in varying degrees of public nudity. The event was officially the world's largest footrace from 1986 until it was surpassed in 2010.