Zappos.com signs on as for The 'Apprentice'
Participating in this sponsorship deal:
About Sponsor:
Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada. In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, Zappos has grown to be the largest online shoe store.
About Property:
The Apprentice is a television franchise which originated in 2004 in the United States. As originally conceived, the show depicted 16 contestants from around the country with various backgrounds competing in an elimination-style competition to become an apprentice to Donald Trump. The winning contestant would have the opportunity to work for Trump as the president of one of his companies for at least one year with an annual salary of $250,000. The Apprentice was developed by British TV producer Mark Burnett, who successfully brought Survivor to the US. Since its premier, the show has spawned many licensed international versions as well as several imitations.