Zappos.com signs on as licensee for Ultimate Fighting Championship
Participating in this sponsorship deal:
About Sponsor:
Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada. In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, Zappos has grown to be the largest online shoe store.
About Property:
The Ultimate Fighting Championship (UFC) is an American mixed martial arts-focused company, based in Las Vegas, Nevada, owned and operated by parent company William Morris Endeavor. It is the largest MMA promotion in the world and features the top-ranked fighters of the sport.[3]
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