Zatarain's signs on as official sponsor for New Orleans Pelicans
Participating in this sponsorship deal:
About Sponsor:
Zatarain's is a food and spice company. It was started in the New Orleans suburb of Gretna by Emile A. Zatarain, Sr., who took out a trademark and began to market root beer in 1889. He expanded his product range to include mustard, pickled vegetables, and extracts. Then he moved into the spice business and became known for New Orleans and Cajun-style products. In 1963 the family sold the business. The company was acquired in 2003 by McCormick & Company, the world's largest spice company.
About Property:
The New Orleans Pelicans are a professional basketball team based in New Orleans, Louisiana. They play in the Southwest Division of the Western Conference of the National Basketball Association. The franchise began play during the 1988–89 NBA season as the Charlotte Hornets, based in Charlotte, North Carolina, where they were located for fourteen seasons. Following the 2001–02 season, the team relocated to New Orleans, becoming the New Orleans Hornets. After three seasons in New Orleans, Hurricane Katrina forced the franchise to temporarily relocate to Oklahoma City, where they spent two seasons as the New Orleans/Oklahoma City Hornets. The Hornets returned to New Orleans full-time for the 2007–08 season. The team was renamed the New Orleans Pelicans after Mr. Tom Benson (Owner of the Saints) acquired the team in June 2011.