Zevia signs on as official sponsor for CrossFit
Participating in this sponsorship deal:
About Sponsor:
Zevia is a Los Angeles-based company[1] that produces zero calorie soft drinks sweetened with stevia[2] and erythritol.[3] Zevia was founded by Derek Newman, Jessica Newman, and Ian Eisenberg.[4] Donald Thrasher was the companies initial Chief Operating Officer. [5] Zevia LLC was originally DrinkZevia LLC which was based on a merger with Thrasher Beverage Corporation. [6]
About Property:
CrossFit is a branded fitness regimen created by Greg Glassman[1] and is a registered trademark of CrossFit, Inc.[2] which was founded by Greg Glassman and Lauren Jenai[3] in 2000.[4][5] Promoted as both a physical exercise philosophy and also as a competitive fitness sport, CrossFit workouts incorporate elements from high-intensity interval training, Olympic weightlifting, plyometrics, powerlifting, gymnastics, girevoy sport, calisthenics, strongman, and other exercises.