World Cup Fan Fest is a high-energy soccer celebration in Manhattan Beach from June 12–July 18, featuring live match viewings, clinics, brand activations, shopping, dining, and entertainment. Featured on the official FIFA World Cup app with select FIFA pop-up shop participation.
Audience
Type of reach
Both size and influence of the audience
On-site audience size
50K-100K
Media audience size
100M+
One-time or recurring
One-time
Repeat engagement
100%
Multi-channel engagement
100%
Paid or Free?
Free
Audience Interests
Leisure
Live Events
Shopping Fashion
Soccer Football
Travel
Special Notes About the Audience:
Audience consists primarily of young professionals, soccer fans, and affluent coastal residents. Highly social, brand-receptive, and experience-driven, with strong engagement in food & beverage, apparel, travel, and lifestyle brands.