A curated experiential lounge during the largest HBCU homecoming in the country. Brands participate through immersive product experiences, sampling, and storytelling moments that connect directly with an audience known for driving cultural and purchasing influence.
Type of reach
Both size and influence of the audience
On-site audience size
501-2K
Media audience size
1M-10M
One-time or recurring
One-time
Repeat engagement
100%
Multi-channel engagement
100%
Paid or Free?
Free
Audience Interests
American Football
Culture
Live Events
Luxury
Shopping Fashion
Special Notes About the Audience:
The Reset is a curated beauty and lifestyle lounge presented by WOC Worldwide x LTHYW during GHOE100 — the largest HBCU homecoming in the country. The activation brings together founders, creators, professionals, and tastemakers for a premium consumer experience centered around beauty, culture, and connection.