The Foundry is a new women's basketball and leadership property launching November 7-8, 2026 in San Antonio. The inaugural weekend combines sport, student opportunity, leadership, and community engagement, culminating in Duke vs. North Texas at Frost Bank Center on ESPNU.
Type of reach
Both size and influence of the audience
On-site audience size
5K-10K
Media audience size
100K-500K
One-time or recurring
Recurring
Repeat engagement
70%
Multi-channel engagement
80%
Paid or Free?
Paid
Audience Interests
Basketball
Family Relationships
Leisure
Live Events
Winter Sports
Special Notes About the Audience:
College sports fans, students, alumni, families, and professionals connected through women's basketball, higher education, and community. The audience combines a strong San Antonio/Texas presence with national reach through Duke, North Texas and ESPN U, with particular affinity for sports, education, leadership, and live experiences.