Sep 24, 2011 at 02:34 PM
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Valencia's Twit Kit Boosts Followers By 9%

Despite being one of the biggest clubs in Spain, Valencia is one of nine La Liga clubs to begin the season without a shirt sponsorship. Without a sponsor, what's a club to put on the front of its own jersey? In what must be a first in pro sports, Valencia decided to put its own twitter handle on the front of its jersey. The club's twitter account, which was launched on March 24th, pulled in 1,195 new followers on the day of the game, well above its daily average increase of +141, and now is up about 9% since debuting the new kit, according to Twitter Counter.

Photo: Getty