1st and Future is the NFL's annual Super Bowl competition designed to spur innovation in athlete safety and performance. Usually held the day before the Super Bowl, the event consists of two categories of competition. The first category, the NFL Punt Analytics Competition, gives applicants access to exclusive NFL data sets to inform creative submissions about rule changes designed to reduce player injury during punt plays. The second category, Innovations to Advance Athlete Health and Safety Competition, invites all types of submissions for innovative product concepts that could improve player health and safety.