Established in 2009, with the premise in mind of creating a lifestyle that was out of the ordinary, 2KLife was born and has since evolved into a multimedia brand that includes several platforms such as events, apparel, film and a dominant social media presence. 2KLife’s growing fan base reaches from the United States to Southeast Asia, proving that 2KLife is more than just a brand, it’s an entire lifestyle. Since its first event in July of 2012, #2KPoolParty has rapidly grown into a dynamic and unforgettable day party experience where guests of all different cultures and ethnic backgrounds come together to drink, dance and let their inhibitions free. #2KPoolParty is completely incomparable to any other day party in South Florida!