The SWAG™ Conference is the only franchisee conference in the entire franchising industry, and it will be held here in St. Louis, Mo at Vue 17. Founded by St. Louis native April Porter, this first-of-its-kind conference delivers business education and professional development to franchisees. SWAG™ stands for Sanity, Wealth & Gratitude™ - representing the lifestyle every business owner strives to achieve.

Due to its unique format, attendees will actively craft strategies and processes in the areas of marketing, hiring and employee retention, and time optimization with business experts in the industry. Keynote speakers and workshop sessions focus on providing the tools to increase profits, reduce stress, inspire team performance, and empower owners to take actions that accelerate SWAG™. Franchisors and suppliers can also find a place at the SWAG™ Conference with the ability to strengthen franchisor/franchisee relations, provide needed resources, and create key networking connections.