Bowl Season is the collective coalition of the 44 bowl games played in the traditional college football postseason. Dubbed "A Celebration of College Football," Bowl Season promotes the grand tradition of the bowl system and its endearing value to student-athletes. It also highlights the broader university and college communities, including spirit squads, marching bands, athletic staff and fans. A nonprofit, Bowl Season spotlights the distinctiveness of each of the bowl games along with their histories and traditions, embracing and honoring the bowl experience for present and future generations.