The Chinese New Year Festival & Parade is a Chinese culture estival held each February in San Francisco, California. Established in 1917, the San Francisco Chinese Chamber of Commerce's primary cause is to promote and develop Chinatown. The organization strengthens and consolidates its ties with Chinese establishments, promotes Chinese culture, and helps to improve China-US relations. The Chinese Chamber of Commerce not only hosts such successful events as the annual San Francisco Chinese New Year Parade and the Miss Chinatown U.S.A. Pageant, but also supports city-wide urban development projects.