Learfield Sports manages the multimedia rights and coordinates sponsorship initiatives for nearly 100 collegiate properties. Learfield also offers these partners professional concessions and ticket sales; licensing and trademark consulting; digital platform expertise; and venue signage and technology systems through its owned companies. The company has a rich history spanning over 40 years of developing trusted, long-term relationships with some of the most revered institutions and associations in the world of college sports. Learfield has prominence in all of the major conferences and titles the Learfield Sports Directors’ Cup with award co-founders NACDA and USA Today.