Why does LMR race? Simple. In today’s performance market you either lead, hibernate or migrate. We’ve chosen to lead. This will to race, and win, drives our organization from the boardroom to the race track. What we learn run after run, at tracks such as Maple Grove & Cecil County, adds yet another piece of performance DNA into our development stream.

Luis Martinez Racing offers a cutting-edge multi-media marketing opportunity for sponsors. LMR brings a professional commitment to both racing and promotion of sponsors. A partnership with LMR is a great investment for sponsors. Yearly automotive product sales alone in the USA are over 15 Billion Dollars, and over 1.5 Billion in Canada. Motorsports enthusiasts are a very attractive demographic, including active lifestyles with significant discretionary income. Every race weekend gives our team an opportunity to directly engage racing fans and promote sponsors’ brands.
LMR is improving brand awareness. Canadian and USA National exposure includes: YouTube Web Series, Livestream.com, and Speed televised races, Online HD videos, Radio spotlights, Global News TV features, event photography, and on-site displays, all with exciting action you just can’t beat.

The effect of racing internally at LMR is harder to measure. Unlike a race cars data gathering system, which tells you everything the car is feeling, the red blooded rush that a racing program infuses into an organization is tougher to show on a line-graph. Winning is infectious, prideful and contagious. A
successful motorsports program gives everyone at LMR the family pride of watching a relative succeed.