Property Name:
Give a Gown, Save a Life – MammoGown Launch Campaign

Category:
Women’s Health | Preventive Care | Social Impact | Medical Innovation

Property Summary:
“Give a Gown, Save a Life” is a powerful new initiative launching May 2025 at the KJLH Women’s Health Expo in Los Angeles. This campaign introduces the MammoGown—a dignity-first medical gown designed specifically for mammograms—to promote breast cancer screening through awareness, access, and compassionate care.

The mission is simple yet profound: change the experience of screening, one gown at a time.

Spearheaded by a physician and social entrepreneur, Give a Gown, Save a Life seeks sponsors to support the initial rollout by donating gowns to women attending the KJLH Expo, encouraging them to schedule mammograms and feel seen, respected, and comfortable during these critical appointments.

This is more than a product—it’s a movement.

Campaign Highlights:
Launch Activation: May 2025 at the KJLH Women’s Health Expo

Free MammoGown giveaways to encourage screening among attendees

Physician-to-Patient Gifting Model: Doctors gift gowns to patients at high risk or overdue for screening

Family-to-Friend Gifting Model: Women gift gowns to those they love, turning compassion into action

Event visibility through branded banners, flyers, packaging, and digital media

Long-Term Vision:
Partner with sponsors, clinics, and health organizations to place MammoGowns in hospitals, radiology centers, and clinics across the U.S.

Normalize modest, body-respecting attire as a standard in preventive care

Leverage celebrity support, media visibility, and community engagement to drive early detection efforts nationwide

Why It Matters:
For many women, the experience of wearing a standard hospital gown during a mammogram can feel uncomfortable, impersonal, and unnecessarily exposed. This small but significant detail can impact how women feel about scheduling—and returning for—routine screenings.

MammoGown is thoughtfully designed to offer privacy, comfort, and a renewed sense of dignity, helping transform the mammogram experience into one that supports—not discourages—participation in preventive care.

By partnering with us, you’re not just supporting a product launch—you’re helping launch a movement to make respectful, patient-centered care the standard, one gown at a time.

Sponsorship Opportunities:
Brand visibility on-site and across digital campaigns

Logo placement on gown packaging, banners, and giveaways

Featured in press releases and video content around the Expo

Recognition as a founding sponsor for a national movement

Co-branded gown opportunities for health institutions

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