Paul Evans is an experienced British Racing Driver competing in the 2018 Mini JCW UK Challenge. A former British Formula 3 Champion, saloon car and GT driver and previously part of the original young driver programme with Sir Jackie Stewart and his son's racing team Paul Stewart Racing, gaining invaluable experience from their media relation's training and driver progression programmes.
We are currently in a position to offer an exciting high exposure opportunity and would like to invite commercial partners and associated brands to offer the opportunity to become involved in the 2018 Mini JCW Challenge Championship within a National UK Championship with live prime time television exposure.
In comparison with other Motorsport activity, the series is low cost involvement but with high potential commercial exposure and awareness, with full 30 car grids and extremely close and entertaining motor racing.
The series has long been supported by Mini UK and enjoyed the success and progression it has maintained since being introduced in 2002 for the revival of the iconic Mini brand.
Racing team's, cars and drivers compete in 17 races over 8 weekends at the most prominent race circuits within the United Kingdom, as part of a prestigious race programme including British GT and Formula 3 cars. Additionally there are two stand alone Mini Challenge Festival events at the well renowned Brands Hatch racing circuit in Kent which have proved extremely popular with spectators and followers of the championship.
Aside from physical company branding on the race car and driver, there are many options to promote the Motorsport involvement for staff, customers and clients, internal promotions and client competition's to attend race event weekends and enjoy VIP hospitality and be able to be involved with the team, car and driver.
Since the introduction of the Mini JCW Championship it has been gaining huge awareness as the public and racing spectators generally just enjoy and relate to the Mini brand, the entire series has also proven very popular with television coverage on Channel 4 and Motors TV, and viewings on social media are in excess of 3 million views. National Channel 4 television coverage is live on race day events providing company brand recognition and partners low cost exposure to live television advertising and brand awareness.
The Mini JCW Challenge series is ideal for companies looking for enhanced brand recognition and associated opportunities with a broad audience that Motor Racing attracts.