SNOWDAY launched in 2019 to critical success as a revolutionary holiday experience. Created by Baymo, a partnership between Bayer Brothers Sets and Motus Booth, SNOWDAY then partnered with Galleria Dallas to provide a safe experience for the 2020 holidays. Attendance jumped by 230% from the previous year. For 2021, Baymo re-envisioned Galleria's Santaland combined with an all new SNOWDAY. The two experiences had an attendance of 35,000+ and exceeded ambitious revenue projections. Galleria even brought home an ICSC MAXI award in the revenue category for SNOWDAY’s compelling holiday experience. Our team is beyond excited to again create the premiere holiday destination in Dallas at Galleria this year. SNOWDAY and Santaland will be even bigger, better, and more imaginative continuing to deliver to an ever-growing and devoted fanbase.