We made the world’s first sponsorship exchange. The platform allows artists to turn their sponsorships into a Sponsor Unit and sell it as a commodity alongside other similar artists. Brands can then buy a category all at once at one rate (CPM).

The methods of networks and exchanges have been popular in digital advertising for over a decade. Brands prefer the efficiency of a standard rate (CPM) and measuring to an overall audience. Packing sponsorships into a standardized Sponsor Unit allows artists to sell their inventory the same way digital advertising is bought.