Football Empowers Communities. Now It Can End Gameday Violence.
Football has the power to unite, inspire, and lead change — but recent high-profile abuse scandals in leagues like the NWSL and local clubs worldwide have exposed the urgent need for action. This is why The Strong Side was born: a movement merging Empowerment Self-Defense (ESD) and football to create a safer, more respectful sport for all.

United for Safe and Fair Play
The International Association of ESD Professionals invites football clubs to lead the way in preventing gender-based violence by integrating violence prevention training into their community operations. Football is more than a game—it’s a powerful platform for driving social change. By challenging harmful norms and promoting gender equity, football clubs can transform stadiums, training grounds, and fan spaces into truly inclusive and secure environments.

*21% of professional female athletes have experienced sexual abuse as children in sport, almost double the rate of their male counterparts.
* Domestic abuse reports increase by 26% when the English national team wins or draws, and by 38% when the team loses.
* Implementing Empowerment Self-Defense (ESD) programs equips athletes, coaches, and staff with the skills to recognize, prevent, and respond to such violence, fostering a culture of safety and respect.

Our vision is clear — football stadiums, clubs, and fan communities must be safe spaces for women, families, and all who love the game. ESD provides the sporting world with a concrete, action-based solution: equipping players, staff, and fans with the skills to prevent violence, challenge harmful norms, and build a culture of respect.