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Integration - Reality
The Voice
The Voice is an American reality talent show that premiered on April 26, 2011 on the NBC television network. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol. It is part of an international series. The Voice immediately proved to be a hit for NBC and in May 2011, it was confirmed that the network had renewed the show for a second season, set to premiere on February 5, 2012. read more
The Voice is an American reality talent show that premiered on April 26, 2011 on the NBC television network. Based on the reality singing competition The Voice of Holland, the series was created by Dutch television producer John de Mol. It is part of an international series. The Voice immediately proved to be a hit for NBC and in May 2011, it was confirmed that the network had renewed the show for a second season, set to premiere on February 5, 2012. read more
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Lay's Potato Chips sponsors The Voice Fans of the Emmy Award-winning hit series can enter for a chance to win exclusive prizes - including a trip to see a live taping of "The Voice" in Los Angeles - by visiting www.LaysAndTheVoice.com. 02/2020

Read more at https://finance.yahoo.com
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Frito Lay signs deal with The Voice 02/2019

Read more at https://www.nbcumv.com
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Target signs deal with The Voice September 26, 2017 5:00AM PT Target, Toyota to Sponsor NBC’s ‘The Voice’ Target and Toyota Motor will speak loudly about NBC’s “The Voice” this TV season.Target will take advertising in the musical competition series to a new level. The retailer will run ads created with NBC that feature former winners of the show – Chris Blue, Sundance Head and Alisan Porter – which will air in commercial time and also in a dedicated hub at NBC.com. The retailer will also run content touting its own brand as well as the show in brief ads that run within a Snapchat show associated with “The Voice.”Toyota returns to the series. The automaker will support “Voice” contestants through its Toyota Music program, and its cars and messages will also appear in the program and in ad breaks via custom content that makes use of the show’s artists and talent. Toyota’s Camry will be showcased prominently, including in a piece starring host Carson Daly that aired last night. A backstage photo booth will be featured this season that touts both Toyota and NBC. And Toyota will continue to sponsor “The Voice” on Snapchat this season.“These partnerships’ combination of great talent, powerful messaging and authentic execution is unmatched in reaching the family audience in a way that resonates,”   said Mark Marshall, executive vice president, entertainment advertising sales, NBCUniversal, in a prepared statement. Leave a ReplyWant to read more articles like this one?Subscribe to Variety Today.JavaScript is required to load the comments. 09/2017

Read more at variety.com
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Toyota signs deal with The Voice Toyota is the first marketer to take advantage of NBC Universal's advertising offering on Snapchat. As part of the deal, Toyota is sponsoring "The Voice" Snapchat story, which consists of five, short-form videos that feature user-submitted performances. Based on these submissions, "The Voice" coaches select a contestant to appear on the broadcast premiere of the show. 09/2016

Read more at adage.com
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Nissan sponsors The Voice 11/2014

Read more at www.nbcuni.com
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Qantas signs deal with The Voice Running throughout the series, Qantas will also have in-show integration including the airline being the travel partner of the third series of the show, with the sponsorship covering flights for contestants. 11/2014

Read more at mumbrella.com
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Unilever signs deal with The Voice As it prepares to launch its sixth cycle Monday night—as was the case last spring, Usher and Shakira will spell Green and Christina Aguilera—The Voice has signed its first beauty brand sponsor in Unilever’s Clear Scalp & Hair. Per terms of a season-long deal, NBC will air 13 custom pieces of co-branded content in The Voice (one execution per week), which will be followed by a new 30-second spot featuring Clear spokesmodel Miranda Kerr. 11/2014

Read more at www.adweek.com
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Kia sponsors The Voice Three premier advertisers have signed on as official sponsors of season two of THE VOICE, NBC's hit singing competition premiering February 5 after the Super Bowl. Kia Motors, Sprint and Starbucks Coffee Company will appear throughout the season in a series of on-air integrations, branding opportunities and extensive digital programs. All three sponsors will appear in THE VOICE's post Super Bowl episode. 11/2014

Read more at tv.broadwayworld.com
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Starbucks sponsors The Voice Three premier advertisers have signed on as official sponsors of season two of THE VOICE, NBC's hit singing competition premiering February 5 after the Super Bowl. Kia Motors, Sprint and Starbucks Coffee Company will appear throughout the season in a series of on-air integrations, branding opportunities and extensive digital programs. All three sponsors will appear in THE VOICE's post Super Bowl episode. 11/2014

Read more at tv.broadwayworld.com
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Sprint partners with The Voice Three premier advertisers have signed on as official sponsors of season two of THE VOICE, NBC's hit singing competition premiering February 5 after the Super Bowl. Kia Motors, Sprint and Starbucks Coffee Company will appear throughout the season in a series of on-air integrations, branding opportunities and extensive digital programs. All three sponsors will appear in THE VOICE's post Super Bowl episode. 11/2014

Read more at tv.broadwayworld.com
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