Since 1907, Times Square has been the center of worldwide attention on New Year’s Eve, ever since the owners of One Times Square began in 1904 to conduct rooftop celebrations to greet the New Year. Approximately one million revelers will fill New York City’s Times Square joined by over 198 million Americans and more than one billion television viewers worldwide who will ring in the new year watching the historic Times Square New Year’s Eve Ball Drop. The Times Square Alliance and Countdown Entertainment are the organizers of Times Square New Year's Eve. The Times Square Alliance works to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon of entertainment, culture and urban life. Countdown Entertainment represents the owners of One Times Square and the New Year’s Eve Ball. read more