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Sports & Athletes - Mixed Martial Arts
Genre
Mixed Martial Arts
The TWC was founded 15 years ago in Lansing, Michigan. It is Michigan's premiere regional fight league. In 2021, J. Greene and Holly Nelson acquired the league with the goal of scaling it into a national brand. Since acquiring it at the end of 2021 they have secured a deal with NBC Sports, which will air the TWC fights to around 125 million homes and over 350 million viewers, domestically. They have also launched a total re-brand and moved the league to the Vibrant Arena in Moline, IL - The #1 Revenue Producing mid-size arena in the country. TWC MMA is the only MMA promotion with a play-along-storyline that the audience gets to enjoy throughout the night.
The TWC was founded 15 years ago in Lansing, Michigan. It is Michigan's premiere regional fight league. In 2021, J. Greene and Holly Nelson acquired the league with the goal of scaling it into a national brand. Since acquiring it at the end of 2021 they have secured a deal with NBC Sports, which will air the TWC fights to around 125 million homes and over 350 million viewers, domestically. They have also launched a total re-brand and moved the league to the Vibrant Arena in Moline, IL - The #1 Revenue Producing mid-size arena in the country. TWC MMA is the only MMA promotion with a play-along-storyline that the audience gets to enjoy throughout the night.
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