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Singapore Airlines partners with Tour Down Under From September 1, South Australia will be featured in the Singapore Airlines’ in-flight magazine Silver Kris. The magazine will be available for every passenger of aircraft flying to more than 60 cities in 30 countries. 09/2015
Bupa signs deal with Tour Down Under Bupa has sponsored the UCI World Tour event since 2004 and, under this renewed contract, will continue to do so until at least 2017. The tie-up will see Bupa continue as the naming rights sponsor of the Bupa Challenge Tour recreational race, which is held on the same course on the same day as the professional race. 11/2014
Carlton United Brewers signs deal with Tour Down Under The summer of 2014 heralds a new and exciting chapter for Pure Blonde, announcing for the first time its role as the official beer of the finish line at the Santos Tour Down Under and naming rights sponsor of the penultimate fifth stage from McLaren Vale to Willunga on Saturday 25 January. 11/2014
Europcar signs deal with Tour Down Under Although it has been a tough couple of months for the sport, as evidenced by the withdrawal from sponsorship of companies such as Rabobank and Exergy, there is some welcome news for cycling with confirmation of two backers either getting involved or continuing their support of key events. 11/2014