SponsorPitch - Tour of Britain

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Cycling

Tour of Britain

The Tour of Britain is a multi-stage cycling race, conducted on British roads, in which participants race across Great Britain to complete the race in the fastest time. The event dates back to the first British stage races held just after the Second World War, since when various different events have been described as the Tour of Britain, including the Milk Race, the Kellogg's Tour of Britain and the PruTour. The current version of the Tour of Britain began in 2004 and is part of the UCI Europe Tour. read more

The Tour of Britain is a multi-stage cycling race, conducted on British roads, in which participants race across Great Britain to complete the race in the fastest time. The event dates back to the first British stage races held just after the Second World War, since when various different events have been described as the Tour of Britain, including the Milk Race, the Kellogg's Tour of Britain and the PruTour. The current version of the Tour of Britain began in 2004 and is part of the UCI Europe Tour. read more

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Cetaphil signs deal with Tour of Britain Cetaphil, a fast-growing sensitive skincare brand in the UK market, will join forces with the OVO Energy Tour of Britain this September as partners to the points jersey for Britain’s biggest and most prestigious race. 08/2019

Read more at https://www.tourofbritain.co.uk/cetaphil-become-ovo-energy-tour-of-britain-points-jersey-partners/.com

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Ovo Energy signs deal with Tour of Britain Under-23 national road race champion Chris Lawless, who won stage four of the prestigious Tour de l’Avenir last week will once again line up in Great Britain colours alongside James Knox who finished second on stage six and eighth overall. 08/2017

Read more at www.tourofbritain.co.uk/2017/08/31/british-cycling-announces-team-for-the-ovo-energy-tour-of-britain/.com

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Ovo Energy sponsors Tour of Britain Our partnership with the Tours began last year in Bristol and we're thrilled to have expanded our involvement to become the title sponsor of the Women's Tour and Tour of Britain, helping to enable a "free-to-view" sporting event to be brought to more fans across the country. 04/2017

Read more at www.tourofbritain.co.uk/news/15443.php#.WPiumFPytPN.com

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Alpecin signs deal with Tour of Britain Marcel Klopping, AlpecinThe caffeine-shampoo manufacturer is the latest international brand to become a partner of the Tour of Britain, which takes place from Sunday 4 to Sunday 11 September. 07/2016

Read more at www.tourofbritain.co.uk/news/14774.php#.V4zMt5MrLfY.com

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High5 partners with Tour of Britain Leading UK sport's nutrition brand HIGH5 have been appointed as the Official Nutrition Partners to Britain's leading male and female professional cycling events, the Tour of Britain and the Aviva Women's Tour. 02/2016

Read more at www.tourofbritain.co.uk/news/14374.php#.Vs8Dx5MrLq0.com

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Aviva partners with Tour of Britain Aviva, the UK’s largest insurer, has announced it is taking on the title sponsorship of the most prestigious male and female professional cycling road races in Britain. The races will be renamed the Aviva Tour of Britain and the Aviva Women’s Tour as Aviva takes on the sponsorship from Friends Life, which became part of the Aviva group earlier this month. 04/2015

Read more at www.aviva.com

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CNP signs deal with Tour of Britain British lifestyle nutrition experts First Milk, the parent company of CNP, have strengthened their association within cycling by becoming an Official Supplier to this year's Friends Life Tour of Britain. The sponsorship builds on CNP's relationship as the official nutrition supplier to British Cycling, and official supplier of sports performance and hydrations drinks to Team Sky. It provides the nutrition specialists with the opportunity to reach over one million cycling enthusiasts and supporters throughout the UK. 11/2014

Read more at www.tourofbritain.co.uk/news/10411.php.com

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Friend's Life signs deal with Tour of Britain Hugh Roberts, chief executive of race organisers SweetSpot, added: “Friends Life are the perfect ‘fit’ and their plans for activating their involvement will no doubt prove to be groundbreaking, not just for the events themselves, but more importantly in our eyes, for the greater good of the sport. 11/2014

Read more at www.theguardian.com

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Yodel partners with Tour of Britain Under the agreement Yodel will continue to be the logistics partner of the event, as well as continuing its sponsorship of the YodelDirect Sprints competition, The Pearl Izumi Tour Series and The Tour Ride sportives. 11/2014

Read more at https://www.yodel.co.uk/about/read-all-about-us/yodel-extends-support-of-tour-of-britain-for-next-five-years.aspx.com

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Festina partners with Tour of Britain The Tour, to be held in September, is the UK’s largest professional cycle race and Festina’s role will also take in the new Women’s Tour, Britain’s first international level women’s stage race in May as well as the team-based Pearl Izumi Tour Series. Festina’s role within The Women’s Tour will also offer support to women’s cycling in the UK. 11/2014

Read more at www.watchpro.com

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Velosure partners with Tour of Britain SponsorshipFriday, 12 April 2013 13:58SweetSpot Group, the organisers and promoters of The Tour of Britain have announced that cycle insurance broker, Velosure have signed up to sponsor the event.Velosure will become the race's Official Cycling Insurance Partner, joining The Tour at the Official Partner level ahead of September's tenth edition of Britain's national Tour."Velosure are delighted to be the Official Cycle Insurance Partner of the Tour of Britain, our passion for cycling is key in our message about getting the right level of insurance for all cyclists at the best price, by promoting our brand through The Tour of Britain we are reaching many more cyclists and also supporting cycling within the UK which is an important part of our ethos - let's get the message out there together. Be ahead of the game, be insured with Velosure and take part in The Tour Rides with added peace of mind," said Ken Specter, Director of Velosure. "We would like to welcome Velosure to The Tour of Britain and look forward to working with them to achieve their aims," said SweetSpot Group Commercial Director Alastair Grant."During the Summer we will have news on how fans of The Tour of Britain can benefit from this partnership with Velosure." 11/2014

Read more at www.isportconnect.com

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Skoda signs deal with Tour of Britain The partnership deal is a repeat of last year’s popular ‘Škoda King of the Mountains’ climbs, three of which will take place on each stage of the race, from Sunday 9 September to Sunday 16 September 2012. Škoda has a long association with cycling, dating back to the start of the company in 1895 when the founders Vaclav Laurin and Vaclav Klement began manufacturing bicycles in their home town of Mlada Boleslav in the Czech Republic. As Official vehicle sponsor to The Tour of Britain, Škoda UK will supply a 50-strong fleet of vehicles made up of Superbs, Octavias and Yetis. The cars will guide participating riders across 850 miles of roads through England, Scotland and Wales as they compete in the UK’s biggest professional bike race. 11/2014

Read more at www.bikebiz.com

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Chain Reaction sponsors Tour of Britain Online bike store Chain Reaction Cycles is to sponsor the Tour of Britain this year. The company will sponsor the points jersey during the race, which takes place between Sunday 9th and Sunday 16th September. It will also be the tour's official online cycle retail partner. 11/2014

Read more at www.sportspromedia.com

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Highland Spring partners with Tour of Britain 11/2014

Read more at www.prweek.com

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