Sustainability conferences talk about carbon credits. Marketing conferences talk about women consumers. Almost nobody connects these trillion-dollar dots.

Here is what the research tells us: Women make the majority of household purchases. They prioritize sustainability at higher rates than men. They influence brand choices across three generations. They are the most valuable long-term customers most companies will ever have.

And here is what most brands are getting catastrophically wrong: They cannot explain why a climate-conscious woman abandons her cart at checkout. They do not understand why environmental credentials fail to convert. They have no framework for the fact that the same gender socialization that makes women ideal sustainability advocates also creates purchasing hesitation that their own marketing is accidentally reinforcing.

The cost of that ignorance? Lost lifetime value. Broken legacy loyalty. A sustainability movement that leaves half the population feeling gaslit by the brands they want to support.

The Women's Trends Summit exists because no one else is connecting these dots with research. Not hunches. Not focus groups. Not "empowerment" platitudes. Research.