Brand Overview
Yankee provides a connection to a place. In two inseparable words, that place is New England. It defines our readers in the sense that holding a firm connection to New England is essential to sustaining their lives, their values, and their long-term goals.

Founded in 1935, Yankee has featured notable American writers in its pages such as Robert Frost, John Updike, and Stephen King. Through the years, the magazine has grown a presence beyond its pages with its NewEngland.com digital network and Weekends with Yankee, a national public television series created in partnership with WGBH.

Now in its fourth season, Weekends with Yankee is a travel and lifestyle program airing on public television stations nationwide, created in partnership with public media powerhouse WGBH. Since its premiere in 2017, series hosts Richard Wiese and Amy Traverso have traveled throughout New England, transporting viewers nationwide on an insider’s journey to the region’s very best—from captivating scenery, bountiful nature and wildlife, and breathtaking vistas to
signature attractions and the treasured secret spots known only to locals. read more