Zuffa Boxing is a professional boxing promotion founded in June 2025 by UFC CEO Dana White and Saudi General Entertainment Authority chairman Turki Al-Sheikh. A joint venture between Sela (60%) and TKO Group Holdings (40%), it applies the UFC’s centralized, promoter-driven model to professional boxing. Its inaugural event was Canelo Álvarez vs. Terence Crawford at Allegiant Stadium on September 13, 2025, and its events air on Paramount+ with select cards simulcast on CBS. read more
Nevada
15
Views
Zuffa Boxing is a professional boxing promotion founded in June 2025 by UFC CEO Dana White and Saudi General Entertainment Authority chairman Turki Al-Sheikh. A joint venture between Sela (60%) and TKO Group Holdings (40%), it applies the UFC’s centralized, promoter-driven model to professional boxing. Its inaugural event was Canelo Álvarez vs. Terence Crawford at Allegiant Stadium on September 13, 2025, and its events air on Paramount+ with select cards simulcast on CBS. read more
This SponsorPitch page is about Zuffa Boxing and contains information about this organization's sponsorship activity, sponsorship decision makers and sponsorship preferences. This page is not endorsed by or affiliated with Zuffa Boxing, though it may be actively managed and updated by company representatives. If you currently work at this organization, click the Do you work here button to request management privileges. All trademarks, service marks and copyrights are property of their respective owners.