289c Apparel partners with Texas Longhorns 03/2015 The University of Texas has approved a 10-year agreement with 289c Apparel as the master licensee for UT-Austin retail needs. With the assistance of Learfield Licensing Partners, the university assessed the prior licensing program and created a new and unique direction for the Texas brand prior to reaching this new deal. This new approach is similar to other unique undertakings of Texas Athletics like Longhorn Network and is intended to continue Texas' traditional position atop the collegiate licensing ranks.