Beauty & Cosmetics Cosmetics
Since its introduction in 1961, the COVERGIRL brand has been a beauty industry leader in providing women with the makeup tools to rock their everyday cover moments. The brand was acquired by Procter & Gamble in 1989. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes such icons as P!nk, Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Team USA athletes Jennifer Kessy, Olympic Silver Medalist (Women’s Beach Volleyball) and Marlen Esparza, Olympic Bronze Medalist (Women’s Boxing).
Most Active Partner Property Type
Most Active Sponsors in the Industry
Since its introduction in 1961, the COVERGIRL brand has been a beauty industry leader in providing women with the makeup tools to rock their everyday cover moments. The brand was acquired by Procter & Gamble in 1989. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes such icons as P!nk, Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Team USA athletes Jennifer Kessy, Olympic Silver Medalist (Women’s Beach Volleyball) and Marlen Esparza, Olympic Bronze Medalist (Women’s Boxing).

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Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Analysis

Reported

almost 4 years ago

Date Signed

12/2019

Term Length

4 years

Est. Fee/Year

1000000

Key Markets

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Competitors

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Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Property

Awards

A Latin Grammy Award is an accolade by The Latin Academy of Recording Arts & Sciences to recognize outstanding achievement in the music industry. Unlike the regular Grammy Award which primarily honors music produced in the United States, the Latin Grammy honors works produced anywhere around the world that were recorded in either Spanish or Portuguese. However, both awards have similar nominating and voting processes, in which the selections are decided by peers within the music industry.

Agencies

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Analytics

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