Dr. Sheffield's Naturals is a new line of toothpaste made from an age-old recipe reminiscent of simpler times. In the mid- 1870s, Dr. Washington W. Sheffield, a respected dentist from New London, Connecticut, invented a 'creme dentrifice' for his patients, replacing the unsavory powders of the time. He put it in a tube, and the rest is history. Over 160 years later, Sheffield is back and harsh synthetics are out. Sheffield's timeless formulas are still free of fluoride, synthetic detergents and foaming agents, GMOs and artificial colors, flavors, sweeteners - and actually taste good!