Industry
Travel Destination (Tourism/CVB)
As the state's tourism promotion office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. A council of representatives from the state's tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations.

Tourism is a $12.5 billion industry in Minnesota, and a key sector of the state's economy. The leisure and hospitality industry – a major provider of tourism services – employs more than 245,000 workers, representing 11 percent of Minnesota's private sector employment. Leisure and hospitality also generates 17 percent of the state's sales tax revenues. Every $1 invested in state tourism marketing returns an estimated $8 in state and local taxes, and $84 in consumer spending by travelers who visit Minnesota.
As the state's tourism promotion office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. A council of representatives from the state's tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations.

Tourism is a $12.5 billion industry in Minnesota, and a key sector of the state's economy. The leisure and hospitality industry – a major provider of tourism services – employs more than 245,000 workers, representing 11 percent of Minnesota's private sector employment. Leisure and hospitality also generates 17 percent of the state's sales tax revenues. Every $1 invested in state tourism marketing returns an estimated $8 in state and local taxes, and $84 in consumer spending by travelers who visit Minnesota.

Sponsor Details

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