Industry
Food & Beverage Alcohol - Hard Seltzer
Launched nationally in 2019, High Noon Sun Sips uses real vodka (and, since 2023, real blanco tequila) plus fruit juice to create 100-calorie, 4.5 % ABV canned seltzers. The line has grown from four core vodka flavors to multiple seasonal packs, a tequila-seltzer range and vodka-iced-tea and lemonade extensions. High Noon became the top-selling spirits brand in the United States in 2023 with more than 21 million cases sold. ​⁠
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Launched nationally in 2019, High Noon Sun Sips uses real vodka (and, since 2023, real blanco tequila) plus fruit juice to create 100-calorie, 4.5 % ABV canned seltzers. The line has grown from four core vodka flavors to multiple seasonal packs, a tequila-seltzer range and vodka-iced-tea and lemonade extensions. High Noon became the top-selling spirits brand in the United States in 2023 with more than 21 million cases sold. ​⁠

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