Linksoul is the fusion of two predominant ideas: "Links," the sandy dunes that connect the land and sea and "Soul," the spiritual nature of human beings. Linksoul exists to link the soul of human beings with pastimes and endeavors that possess a unique soul of their own. The Linksoul brand based in Oceanside, CA is John Ashworth and artist-nephew Geoff Cunningham's exploration of the spiritual, soulful core of pastimes like golf, surf, yoga, hiking, travel, cooking and more by creating apparel and accessories designed to seamlessly transition between these endeavors. They believe a good day for the modern man includes five things: time with family, time with friends, time in nature, creating things with your hands and physical exercise.