The Las Vegas Convention and Visitors Authority (LVCVA) is the official destination marketing organization for Las Vegas, founded by the Nevada Legislature in 1955 as a governmental entity. Its mission is to make Las Vegas the undisputed global destination for leisure and business travel. The LVCVA owns and operates the 4.6 million-square-foot Las Vegas Convention Center — the most productive convention center in the U.S. — which just completed a $600 million renovation ahead of CES 2026. In 2024, Las Vegas drew 38.5 million visitors and 6.0 million convention attendees, generating $50.8B in direct visitor spending and $80.9B in total economic impact. It is governed by a 14-member Board of Directors and funded primarily through room taxes.