Maxx Sunglasses is a local family owned company based out of Monument, Colorado. Rick and Nancy Milner started the company in 2004, selling sunglasses from bright yellow tents and trailers in Colorado Springs. Customers began spreading the word and coming back to their trailers to repurchase the HD lens that improved their golf game. Shortly after, Rick began making sales to golf courses and pro shops, while Nancy packed orders and samples from their kitchen table and sent them to pro shops across the US. They created their professional website of MaxxSunglasses.com in 2007, causing Maxx awareness and sales to increase. In 2013, Monument, Colorado-based Maxx expects to hit $10 million in sales this year, largely from licensing deals.