Omnitude acts as middleware - a smart integration layer that that allows eCommerce providers to adopt blockchain on a 'plug and play' basis, without needing to replace existing systems. This will help to drive mass adoption of blockchain technology, making it quicker, easier, and cheaper to integrate for businesses of all sizes. In bridging the gap between blockchain theory and practice, Omnitude aims to provide quicker, safer and more cost-effective ways to solve a variety of pertinent problems for online retailers, including fraud, supply chain inefficiency, and identity theft, as well as reducing item returns and improving data security.