Pura Vida, based in San Diego, California, is a retailer of colorful handcrafted bracelets, jewelry and accessories made by artisans employed full-time worldwide. The company was founded after two young entrepreneurs met two local artisans on the beach in Costa Rica. The duo brought back 400 bracelets and began to sell them to family and friends to help share their journey and give back to the artisans.
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Pura Vida, based in San Diego, California, is a retailer of colorful handcrafted bracelets, jewelry and accessories made by artisans employed full-time worldwide. The company was founded after two young entrepreneurs met two local artisans on the beach in Costa Rica. The duo brought back 400 bracelets and began to sell them to family and friends to help share their journey and give back to the artisans.
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