Reese's Peanut Butter Cups are candies made of chocolate-coated peanut butter marketed by The Hershey Company that pioneered the way to the generic peanut butter cup. They were created in 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was inspired by Hershey, so he left dairy farming to start his own candy business. The H. B. Reese Candy Co. was established in the basement of Reese's house in Hershey, Pennsylvania, and used Hershey chocolate in his confections. Reese's Peanut Butter Cups were his most popular candy, and Reese eventually discontinued his other lines. In 1963, several years after his death, Reese's company was sold to The Hershey Company, then known as Hershey Foods Corporation, for $23.5 million. The H.B. Reese Company is maintained as a subsidiary of Hershey because the Reese plant workforce is not unionized, unlike the main Hershey plant. read more
7114
Views
7
Followers
Reese's Peanut Butter Cups are candies made of chocolate-coated peanut butter marketed by The Hershey Company that pioneered the way to the generic peanut butter cup. They were created in 1928 by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese was inspired by Hershey, so he left dairy farming to start his own candy business. The H. B. Reese Candy Co. was established in the basement of Reese's house in Hershey, Pennsylvania, and used Hershey chocolate in his confections. Reese's Peanut Butter Cups were his most popular candy, and Reese eventually discontinued his other lines. In 1963, several years after his death, Reese's company was sold to The Hershey Company, then known as Hershey Foods Corporation, for $23.5 million. The H.B. Reese Company is maintained as a subsidiary of Hershey because the Reese plant workforce is not unionized, unlike the main Hershey plant. read more
7114
Views
7
Followers
15
Deals
Sponsor Details
People
People
Deals
Partners
Key Markets
Competitors
Agencies
Analytics
It looks like you're not currently logged in. In order to access this page, please sign in first.
If you currently work at this organization, click the “Do you work here?” button to request editing privileges.
This SponsorPitch page is about Reese's Peanut Butter Cups and contains information about this organization's sponsorship activity, sponsorship decision makers and sponsorship preferences. This page is not endorsed by or affiliated with Reese's Peanut Butter Cups, though it may be actively managed and updated by company representatives. If you currently work at this organization, click the Do you work here button to request management privileges. All trademarks, service marks and copyrights are property of their respective owners.
Please log in to access this feature. Don't have an account? Sign up today!