Shavewise is a Houston-based startup in the $3.6 billion U.S. men's grooming market, geared toward consumers who suffer from shaving sensitive skin. The company's shaving system uses patent-pending Nano-Soothe Technology™ to eliminate shaving irritation, including swelling, itching, redness, ingrown hair, razor bumps and dark spots associated with Pseudofolliculitis Barbae (PFB). Shavewise also combined the disciplines of barbering and dermatology to launch an innovative PFB treatment service, the Shavewise Shave Clinic™ in 2013. The company is a certified Minority Business Enterprise founded by Greg Ward, a Harvard trained MBA and licensed barber with expertise in treating PFB.